Jayshree Rathi 
If you run a sales team in India, you already know the real problem isn’t finding leads. It’s losing them after you find them. Ask any sales manager in Surat, Ahmedabad, or Bhiwandi and you’ll hear the same story. A lead comes in from IndiaMART or a WhatsApp inquiry, someone jots it on a notepad … Read more
If you run a textile unit in Surat, you already know the drill. Orders come in on WhatsApp, some on call, a few through an agent who scribbles on a notepad. Stock counts in the godown never quite match what’s on paper. And every month-end, someone’s running around trying to figure out who owes what. … Read more
If you run a textile shop or a wholesale unit anywhere in India, you already know the headache. Bills scattered across notebooks. GST returns filed at 11 pm the night before the deadline. A customer asking for a proper invoice and you fumbling with Excel sheets that don’t match your stock register. I’ve spent years … Read more
If you run a garment business in India, you already know the daily chaos. Fabric orders here. Production updates there. Payments tracked in a notebook. Buyer calls asking about delivery dates you can’t answer right away. This is where ERP software for garment manufacturers comes in. It’s not complicated. It simply puts all your business … Read more
Last month, a textile trader from Surat’s Ring Road market called me in a mild panic. A vendor had quoted him Rs.4 lakh a year for ERP software. His neighbour, running a similar-sized unit, was paying Rs.18,000 a year for what looked like the exact same thing on the sales pitch. Same promises. Same buzzwords. … Read more
Ravi got back from Bharat Tex with a shoulder bag full of visiting cards. Three days on the floor, hundreds of conversations, and a stack of cards thick enough to need a rubber band around it. His team was thrilled. “This was our best exhibition yet,” someone said. Everyone believed it. A week later, the … Read more
Last month, a sales manager from a Surat-based trading firm told me something that stuck with me. His team was closing deals, but nobody could tell him where most of their leads were actually coming from. Excel sheets in one place, WhatsApp chats in another, and half the follow-ups happening purely from memory. Sound familiar? … Read more
I’ve spent the better part of this year buried in property-tech data, developer sales floors, and one particularly memorable phone call with a Vadodara broker who was managing 400 active leads on WhatsApp Business alone. That call changed how I think about this market. Here’s the blunt truth: India’s real estate sector is barrelling toward … Read more
Ask any real estate agent how many leads they lost last month simply because nobody followed up on time, and most will go quiet for a second. Not because they don’t know. Because they do, and it stings. Real estate runs on leads. A property listed on 99acres or MagicBricks can pull in 40-50 enquiries … Read more
Here’s a number that should worry every business owner buying leads on IndiaMART: nearly 35-40% of buyer inquiries go cold within the first hour. Not because the product was wrong. Not because the price was too high. Just because nobody called back in time. I’ve watched this happen to a hosiery exporter in Tiruppur who … Read more
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